By Jason Robbins, CEO of ePromos Promotional Products.
Are promotional products a part of your company’s marketing strategy? They should be. Consider these stats from the Advertising Specialty Institute:
· ♥ On average, 53% of the time promo products create a more favorable impression of the advertiser.
· ♥ 36% of consumers say they’re likely to do business with advertisers after receiving promo items from them.
· ♥ People keep promotional products an average of 6.6 months, and when they no longer wish to keep them, 63% pass them along to someone else.What does this mean for your tutoring or afterschool business?
It means that promotional products motivate people to choose your business over another, and it means that your brand gets long-term exposure and extended reach. It’s not just the initial recipients that see your logo – it’s also the people they pass the promo items on to.
You know promotional items are a smart way to get your brand out there and stick in your audience’s mind, but you may be unsure how and when to give them out. While there’s no hard-and-fast rule for when promo items should be given, here are four of some of the most common reasons businesses hand them out:
1. To promote goodwill.
It’s a fact: People love free stuff. It doesn’t matter if you’re handing out promotional notebooks or travel mugs imprinted with your logo – when you’re giving out free promo items, people will naturally have more positive feelings toward your brand.
2. To announce a new product or service.
Has your tutoring company added something new to its lineup of offerings? Spread the word with promotional items. There are many creative ways to do this. You could insert a coupon with details inside a custom tumbler or hand out USB drives pre-loaded with details about your announcement. Don’t be afraid to get creative.
3. To celebrate something.
Happy occasions are always a good time for promotional products. Maybe it’s the anniversary of your tutoring business, or perhaps a student achieved a new goal that he or she had been working towards. Ring in the special event or accomplishment with promo products – people won’t forget it.
4. To show appreciation.
People love receiving thoughtful gifts. Think about handing out promotional items to tutoring staff, students, or parents. It doesn’t have to be the holiday season to reach out with a small token of thanks. You could add your logo to any number of items – laptop bags, reusable lunch bags, t-shirts or jackets. Aim to give items that recipients will find useful and that are relevant to your brand.
The importance of using promotional products can’t be overestimated. They’re one of the best ways to achieve top-of-mind recall with your target audience. Don’t get caught up wondering how and when to give promo items – any time is an excellent time to give useful promotional items that will keep your company logo around for the long haul.
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