Obviously, here in the USA we have the Thanksgiving holiday upon which to base some great promotions for our tutoring companies and we must never forget the Veterans whom we acknowledge on November 11th. There are some great world day events during November for tutoring companies who are not based stateside.
The Great American Smokeout day really caught my attention and had me dreaming up smoky BBQ’s and cookouts for your customers but that would be quite a large expense for an event that may give very little return in the the way of new business, and one that might not be practical, weather wise, in all parts of the country.
So, let’s get on with promoting our Tutoring companies. Marketing is a serious matter but make it fun for everyone involved and think how you could use one of the following campaigns to run a promotion for your existing products or perhaps run an open day, workshop or promotional extra to raise general awareness of your business. As I say every month – Customers can come from anywhere!
I have hinted at my pick already in this post and I am going with a military theme. We have Veteran’s day, Military Family Appreciation and Marine Corps day all giving November a military theme and I think we could thank our service personnel by offering a marketing event to give back.
Quite simply, I would offer some reduced cost, or ‘buy 3 sessions get one free’ or whatever you can afford to the children of active or retired service personnel. It really can be that simple, no huge event or organization involved just a good quality classy discount to thank our service men and women during the month of November.
It’s all about brand awareness and a good no strings attached offer will raise your brand above your competition. As always, don’t forget to write yourself a fabulous Press Release and check with other local businesses to see if they are marking the day. By this I mean non-tutoring businesses. For example if your tutoring center is next to a hair salon for example see if you can get together to share any publicity cost by offering reduced price tutoring and a hair cut. The world is your oyster, there are no rules with a marketing campaign and sometimes the more ‘out there” you are the more people will remember and drop by.
Talk to your local newspaper to see if they will run a story on your offer to the military kids because, and quite rightly so, people will go the extra step for our service personnel and their families. Take offer brochures to the local schools and recreation centers to get the word out there.
If you don’t like the above idea see if you can create a promotional event from one of the following campaigns, holidays or events.
1. Dear Santa Letter Week – 1st week in November.
2. National Family Week – 1st week in November.
3. National Adoption Month.
4. Military Family Appreciation Month.
5. American Education Week – 2nd week in November.
6. Diwali – Hindu Festival of Lights – November 13th.
7. National Geography Awareness Week – 3rd week in November.
8. World Hello Day – November 21st.
9. International Day for the Elimination of Violence Against Women – November 25th.
10. Thanksgiving – 4th Thursday in November.
11. Veterans Day – November 11th.
12. United States Marine Corps Day – November 20th.
13. International Creative Child and Adult Month.
14. National American Indian Heritage Month.
15. Great American Smokeout – 3rd Thursday in November.
If I’ve missed any important ones or you have additional ideas please post them in the comments section below![divider top=”1″]
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